DIKW pyramid is an interesting way of thinking about the world. It's Kasey Klimes way of doing Qualitative UX Research.
![VaultNote(name='DIKW Pyramid.png', relative_path='./DIKW Pyramid.png', source_path='/Users/boris/Notes/Public/DIKW Pyramid.png', is_asset=True, modified_time=1738599710.210999, created_time=1765610100.2968657, links=[], transclusions=[], backlinks=[], source_content='', eleventy_content='')](/DIKW%20Pyramid.png)
Kasey's approach: don't even do a lit review. Don't start with a hypothesis. Just start from the bottom and try to synthesize user interviews into insights.
![VaultNote(name='Artifacts to Insights.png', relative_path='./Artifacts to Insights.png', source_path='/Users/boris/Notes/Public/Artifacts to Insights.png', is_asset=True, modified_time=1738599780.431999, created_time=1765610108.3106427, links=[], transclusions=[], backlinks=[], source_content='', eleventy_content='')](/Artifacts%20to%20Insights.png)
The concept traces back to T.S. Eliot's 1934 poem "The Rock" (which mused about losing wisdom in knowledge and knowledge in information):
but the formal pyramid model was popularized by organizational theorist Russell Ackoff in 1989.
Last edited on Nov 2025